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After initial contact via WhatsApp, a highly convincing Microsoft Teams call was staged to reinforce legitimacy, with the aim of inducing a confidential payment and extracting sensitive information.This type of multi-channel, highly coordinated deception is becoming more common and more effective.\nWhat's changing\nDeepfake-enabled fraud:\n\nTargets people, not systems\nBypasses traditional controls\nCan trigger rapid fund transfers without suspicion\n\n*\"In many cases, there is no system breach, which is where coverage gaps can emerge.\"*\n*How the Sync Cyber Wording Responds *\nSync’s cyber wording is designed to address this exposure under Cyber Crime – Social Engineering Loss. The cover responds to: Financial loss resulting from a fraudulent instruction that misleads an employee and results in funds being transferred.\nImportantly:\n\nNo system breach required\nApplies where an employee is deceived\nResponds to modern attack methods, including:\nEmail impersonation\nVoice cloning\nVideo deepfake\n\nWhy this matters\nAs these attacks become more sophisticated, clarity around how policies respond is critical. Ensuring coverage aligns to how losses actually occur is becoming a key part of cyber placement.\nWorking through a cyber risk?\nTalk to Sync about how these exposures are being covered in practice. \n*Call us today on 1800 299 444 or email CEO Richard Smith: richard.smith@syncuw.com.au *\n","text":"**Case Study: WPP plc Deepfake Attack **\n\nAttackers impersonated the CEO and senior executives of WPP plc using AI-generated voice and video. After initial contact via WhatsApp, a highly convincing Microsoft Teams call was staged to reinforce legitimacy, with the aim of inducing a confidential payment and extracting sensitive information.This type of multi-channel, highly coordinated deception is becoming more common and more effective.\n\n**What's changing**\n\nDeepfake-enabled fraud:\n\n* Targets people, not systems\n* Bypasses traditional controls\n* Can trigger rapid fund transfers without suspicion\n\n*\"In many cases, there is no system breach, which is where coverage gaps can emerge.\"*\n\n**How the Sync Cyber Wording Responds **\n\nSync’s cyber wording is designed to address this exposure under Cyber Crime – Social Engineering Loss. The cover responds to: Financial loss resulting from a fraudulent instruction that misleads an employee and results in funds being transferred.\n\nImportantly:\n\n* No system breach required\n* Applies where an employee is deceived\n* Responds to modern attack methods, including:\n* Email impersonation\n* Voice cloning\n* Video deepfake\n \n**Why this matters**\n\nAs these attacks become more sophisticated, clarity around how policies respond is critical. Ensuring coverage aligns to how losses actually occur is becoming a key part of cyber placement.\n\n**Working through a cyber risk?**\n\nTalk to Sync about how these exposures are being covered in practice. \n\n**Call us today on 1800 299 444 or email CEO Richard Smith: richard.smith@syncuw.com.au **"},"openGraph":{"title":null,"description":{"plain":"Deepfake-enabled fraud is no longer theoretical, it is already impacting businesses globally.  \n"},"image":{"url":"https://res.cloudinary.com/shapeable/image/upload/v1778551288/rhodian/banner/deepfake-fraud_image__iStock-2200516160_evnwt2.jpg","url2x":null,"thumbnails":{"card":{"url":"https://res.cloudinary.com/shapeable/image/upload/c_limit,w_480/v1778551288/rhodian/banner/deepfake-fraud_image__iStock-2200516160_evnwt2.jpg","url2x":"https://res.cloudinary.com/shapeable/image/upload/c_limit,w_960/v1778551288/rhodian/banner/deepfake-fraud_image__iStock-2200516160_evnwt2.jpg"},"bubble":{"url":"https://res.cloudinary.com/shapeable/image/upload/c_limit,w_64/v1778551288/rhodian/banner/deepfake-fraud_image__iStock-2200516160_evnwt2.jpg","url2x":"https://res.cloudinary.com/shapeable/image/upload/c_limit,w_128/v1778551288/rhodian/banner/deepfake-fraud_image__iStock-2200516160_evnwt2.jpg"}}}},"intro":{"plain":"Deepfake-enabled fraud is no longer theoretical, it is already impacting businesses globally.  \n","text":"Deepfake-enabled fraud is no longer theoretical, it is already impacting businesses globally.  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